Achieved Top Positions on Local Search for Oakland Hills Dermatology PC - Case Study
The Challenge
Oakland Hills Dermatology PC, located in Oakland Hills, US, sought to enhance its local online presence and drive more patient inquiries in a competitive healthcare market. The clinic aimed to improve its local search rankings and increase calls, leads, and positive reviews from potential patients searching for dermatology services.
Key performance targets included elevating keyword rankings for terms such as “Dermatology Oakland Hills,” “Oakland Hills Dermatology,” “Skin treatment Oakland Hills,” “Acne treatment Oakland Hills,” and “Laser skin rejuvenation Oakland Hills,” while outperforming local competitors.
Our Approach
Over the campaign period, we executed a comprehensive local SEO strategy designed to address the clinic’s unique needs. We began with an in-depth SEO audit to identify technical issues and content gaps, then optimized on-page elements including title tags, meta descriptions, and header tags with a local focus. We enhanced the clinic’s Google My Business profile, ensuring accurate business details, engaging imagery, and active review management.
Additionally, we built high-quality local citations and secured authoritative backlinks from reputable healthcare directories. Our content strategy involved creating informative, patient-focused articles addressing common dermatology concerns to capture high-intent searches. This multi-faceted approach not only boosted keyword rankings but also increased calls and profile views.
Results Achieved
Keyword Rankings: Top positions for “Dermatology Oakland Hills,” “Oakland Hills Dermatology,” “Skin treatment Oakland Hills,” “Acne treatment Oakland Hills,” and “Laser skin rejuvenation Oakland Hills.”
Calls and Leads: Significant increase in patient inquiries and phone calls.
Reviews/Tasks: Marked improvement in online reviews and user engagement.
Competitors Outranked: Successfully outranked major local competitors.
Growth: Overall local visibility and organic engagement improved dramatically from inception.
Keywords Rankings:
Calls and Leads:
Reviews/tasks and more:
Competitors Outranked:
Growth: Before vs Now
Conclusion
The targeted local SEO campaign for Oakland Hills Dermatology PC has significantly enhanced its online presence. By optimizing local listings, creating patient-focused content, and securing quality backlinks, the clinic now enjoys higher keyword rankings, increased calls and leads, and improved competitive positioning. This case study demonstrates the lasting impact of a structured, data-driven local SEO strategy on patient engagement and business growth.