Local Organic Traffic Increased by 75% for Nusbaum Medical Centers
The Challenge
Nusbaum Medical Centers, based in Cedar Knolls, US, aimed to improve its local search visibility and attract more patients through increased calls and profile views. The primary objectives of the local SEO campaign were:
Increase calls and leads from local searches.
Improve keyword rankings for high-intent search terms.
Outrank local competitors in Google search and maps.
Enhance online visibility and engagement through optimized listings.
With strong competition in the healthcare sector, the challenge was to establish Nusbaum Medical Centers as the top choice for local patients seeking specialized medical care.
Our Approach
To enhance Nusbaum Medical Centers’ local presence, we executed a comprehensive local SEO strategy focusing on Google My Business (GMB) optimization, keyword targeting, and competitor analysis. We optimized the GMB profile with accurate business details, engaging images, and service-based descriptions while ensuring active review management. Our keyword strategy targeted high-intent search terms and was supported by local content creation, structured data markup, and internal linking improvements.
We also secured high-quality citations across authoritative directories, ensuring NAP (Name, Address, Phone Number) consistency. Additionally, competitor analysis helped us refine the strategy to outrank local competitors by strengthening on-page SEO and earning authoritative local backlinks. This multi-faceted approach significantly improved search visibility, engagement, and conversion rates.
Results Achieved
✔ Keyword Rankings: Achieved top 3 positions for all targeted local keywords.
✔ Increase in Calls & Leads: Calls grew by 65%, while total profile views increased by 70%.
✔ Competitors Outranked: Successfully surpassed 4 major local competitors in search rankings.
✔ Growth Metrics: Overall local search visibility and engagement improved by over 80% compared to the initial baseline.
Keywords Rankings:
Calls and Leads:
Competitors Outranked:
Growth: Before vs Now
Conclusion
This targeted local SEO campaign significantly enhanced Nusbaum Medical Centers’ digital presence. The increase in calls, leads, and search visibility solidified its position as a top medical provider in Cedar Knolls. The success of this campaign demonstrates how effective local SEO can be in driving real business growth and patient engagement.
