1st Positions on GMB and Local Search for McGuiness Dermatology

The Challenge

McGuiness Dermatology, based in Flower Mound, US, operates in a competitive dermatology market. The clinic sought to enhance its local online presence, improve keyword rankings, and drive more patient inquiries through increased calls and leads. 

Key objectives included boosting local visibility for targeted search terms and outperforming local competitors.

Our Approach

We executed a comprehensive local SEO strategy tailored to McGuiness Dermatology’s needs. This involved optimizing the Google My Business profile and local listings with accurate, engaging details, and enhancing on‑page elements such as title tags, meta descriptions, and local schema markup.

We developed high‑quality, patient-focused content addressing common dermatology concerns, which helped align the site with targeted keywords. Additionally, our targeted backlink outreach and local citation building further bolstered the clinic’s domain authority, enabling it to outrank local competitors.

Results Achieved

The campaign led to improved keyword rankings, a significant increase in calls and leads generated, and successful outranking of major local competitors. This enhanced local visibility translated into higher patient engagement and a stronger market position for McGuiness Dermatology.

Keywords Rankings:

Calls and Leads Generated:

Competitors Outranked:

Conclusion

Our strategic local SEO initiative for McGuiness Dermatology has effectively transformed its digital footprint in Flower Mound. By optimizing local listings, refining on‑page SEO, and implementing a focused content and backlink strategy, the clinic now enjoys superior keyword rankings and increased call and lead generation.

These results have not only helped the clinic outrank its local competitors but also solidified its reputation as a trusted dermatology provider, driving sustainable growth and enhanced patient engagement.